Ecko Unltd.: Music: Rupee Rupee is one of the foremost artists in the intoxicating musical movement known as soca (soul + calypso) – the supercharged party music of the Caribbean. With his debut Atlantic album, “1 ON 1,” slated for release in the fall of 2004, Rupee is now poised to capture the global mainstream audience. Rupee’s soca sound is rhythmically complex yet instantly catchy, a non-stop blending of the flavorful, tuneful, and irresistibly danceable. With “1 ON 1,” he becomes a major force in the eruption of innovative urban-influenced Caribbean artists who are changing the face of music worldwide.