Apple: Why not set .Mac free? "Make it Free again Steve"

Apple: Why not set .Mac free? "Make it Free again Steve": "Who cares if Apple makes it free or not. Here's a news flash: You don't have to buy something just because it's from Apple. Rather than paying $100 a year, you could pay $0 to use gmail, blogger and flickr! *choo-choo* Here that? It's the clue-train!"